Route
Your competitors rank for “LTL freight Los Angeles.”
You’re on page four.
We reverse-engineer how freight brokers, 3PLs, and drayage companies get found on Google — then rebuild their digital presence from the terminal up.
A broker moving 800 loads a month, invisible to every shipper searching Google.
Heartland Freight Solutions had built a carrier network across 14 Midwest states over 11 years. Their ops team ran 800+ loads monthly. Their Google presence: a 4-page website last touched in 2019, no location pages, no lane-specific content, and a Google Business Profile with three photos.
The Logistics SEO Playbook
47 pages. The exact keyword architecture, content cluster framework, and Google Business strategy we deploy for every freight broker, 3PL, and drayage client. Lane-level specificity. No generic SEO advice.
A 3PL with 8 warehouses, ranking for their own name — and nothing else in their market.
Coastal Distribution Partners had built a legitimate Southeast 3PL over 9 years. Eight locations from Charlotte to Miami. Their SEO profile: 100% of their 2,100 annual organic sessions came from branded searches. Zero visibility for "3PL Southeast," "warehousing Charlotte," or any of the 180 lane-specific terms their shippers actually searched.
We'd been in business nine years and didn't understand why companies half our size kept winning RFQs we never heard about. Now I understand — they were findable and we weren't.
A drayage operation working every major port — invisible in every port-city search.
Pacific Rim Drayage ran 400+ owner-operators across LA/Long Beach, Seattle, Houston, Savannah, Baltimore, and Newark. Their website was a single-page HTML file from 2017. Not one page for drayage Los Angeles. Not one page for port trucking Long Beach. Their competitors — with a third of their capacity — owned every relevant SERP.
Our ops team thought SEO was for e-commerce. We had no idea shippers were searching by port and container type. Route showed us exactly what we were missing and built it in 90 days.
Find out exactly where you’re invisible.
Drop your domain and freight mode. We’ll map every keyword gap, every competitor position, and every lane your shippers are searching that you’re not appearing for. No pitch. Just the data.